Fitbit held a somewhat luxurious event at Haymarket hotel this evening, launching its new Fitbit Charge 2 and Fitbit Flex 2 smart watch/band.
Charge 2 is a combination of HR and Charge with added GPS support, in a more stylish form factor like a smartwatch.
Fitbit Charge 2 provides a very accurate sleep-tracking and comes with SmartTrack capability, which recognises exercise activities automatically. Other interesting features include reminders to move and guided breathing sessions like the one on Apple Watch OS 3.
With 80% of US and a quarter of global marketshares for wearables, Fitbit seems to be moving in the right track. My judgement is purely based on their categorical simplification. In other words, they seem to be narrowing down their flagships into 2 main categories of Charge and Flex, silently downplaying the Surge, which is a chunky version of Charge and definitely not an impressive product.